Brand identity and marketing website for an AI-driven dental, posture, and rehabilitation platform - where esthetics, function, and posture are all interconnected. ✓ Created the full brand identity - a meaning-driven mark (aligned smile + Vitruvian proportion + radial light) built on the idea "from pain and noise, to reset." ✓ Built a scalable design system - Manrope type, a bio-teal / clinical-navy / warm-cream palette, and logo usage from favicon to billboard. ✓ Designed and shipped the alignright.ai website - responsive across desktop and mobile, from hero → mission → solutions → clinician portal → contact. ✓ Visualized the AlignRight care flow (encounter → diagnostic capture → AI reporting → rehabilitation → longitudinal tracking) into one legible story for clinicians and patients. ✓ Positioned a warm, human brand in a category of cold, clinical medtech - credible to clinicians, reassuring to patients.